NAJA
COLLECTION DESIGN, ILLUSTRATION & BRAND SUPPORT
CASE STUDY
OVERVIEW
Rasteroids designed the very first collections for underwear startup, Naja, based in Colombia and San Francisco. The collections, 'Secret Life of Sparrows', 'Kyoto After Dark', and 'One Night in Cashmere' were based on lace, tattoo, and Japanese shunga imagery. Additional designs were created for cotton panties. Rasteroids also designed pitch decks for investment purposes, Lookbooks for distribution, promotional materials, provided website UI/UX design, production assistance, and integration with the Shopify e-commerce platform.
CONCLUSION
Both 'Secret Life of Sparrows' and 'Kyoto After Dark' remain Naja's best-sellers. When featured on ABC's Shark Tank, Daymond Jones referred to the designs as "some of the best he'd ever seen."
