Blooms Privé
DESIGN, ADVERTISING & BRAND SUPPORT
CASE STUDY
OVERVIEW
Blooms Privé designed and patented a revolutionary underwear for women that features detachable sides, a hidden pocket for discreet portability, and optional period-friendly lining. Rasteroids joined the team as technical and design leads in 2016, and is deeply involved in all aspects of the company from business development to brand direction and production fulfillment. Rasteroids designed the logo and branding, designed pitch decks for investment purposes, advertisements, promotional materials, provides website UI/UX design, production assistance, and handles social media PR marketing.
CONCLUSION
Blooms Privé's first Kickstarter campaign raised $85K in initial production funding with over 1,000 backers.
